Use Case 1
Starbucks & McDonald’s
Starbucks Loyalty Program
Earn points per dollar spent
Redeem points for free drinks & menu items
Gamification Double point days, bonus challenges
McDonald’s Rewards
Points-based system (1 point per dollar)
Free food rewards after certain spending milestones.
Personalized offers based on past purchases
Give customers points per purchase, redeemable for free items
Announce limited-time deals and bonus point offers
Reward customers for bringing their friends (like McDonald’s app promo codes)
VIP customers get double points days like Starbucks
Use Case 2
ClassPass & Planet Fitness
ClassPass Loyalty & Subscription
Users pay a monthly membership for class credits
Extra perks for long-term members
Planet Fitness Membership Mode
Standard vs. Premium membership tier
Discounts & free guest passes for premium users
Offer VIP membership plans like ClassPass
Sell discounted multi-session packages (e.g., “Buy 10 spa visits, get 2 free”)
Premium members get extra services, just like Planet Fitness’ “Black Card” benefits
Use Case 3
Sephora Beauty Insider & Kohl’s Rewards
Sephora’s Points-Based Rewards
Earn points per dollar spent
VIP tiers for high spenders
Redeem points for exclusive products
Kohl’s Cash System
Customers earn store credit for every purchase
Store credit expires within a limited time to encourage spending
Customers earn points for every purchase and redeem rewards, just like Sephora
Reward frequent shoppers with store credit, similar to Kohl’s Cash
High-spending customers get early access to discounts and special perks like Sephora’s Rouge members
Use Case 4
Marriott Bonvoy & Hilton Honors
Marriott Bonvoy
Earn points per night stayed
VIP guests get free upgrades & late.
Bonus point promotions season stays
Hilton Honors
Exclusive perks for direct bookings
Referral system to bring in more guests
Reward guests per dollar spent on stays & dining
Free upgrades and premium discounts for repeat guests
Fill empty rooms with targeted deals via mobile notification
Use Case 5
CVS ExtraCare & Walgreens Rewards
CVS ExtraCare
Earn points for every dollar spent on prescriptions & wellness products
Digital-only deals for ExtraCare members
Walgreens Rewards
Patients get discounts based on recurring medication refills
Health tracking and wellness challenges
Reward patients for consistent visits & preventative care (like wellness checkups)
Reduce no-shows with push notifications & SMS reminders.
Reward patients who refer family members for care services.
Use Case 6
American Express & Jiffy Lube
American Express Membership Rewards
Customers earn points for every transaction
VIP members get exclusive perks & higher reward rates
Jiffy Lube Rewards
Loyalty program incentivizes routine car maintenance
Customers receive coupons & personalized discounts
Offer bonus rewards for high-value clients (like Amex’s Platinum program)
Sell bundled services (e.g., 5 oil changes for $99)
Keep customers engaged with anniversary discounts and reminders for recurring services
