Challenge: Declining Midday Sales & Low Repeat Customers

• The café had strong morning traffic but struggled with customer retention during lunch hours

• They relied heavily on discounts, which reduced profit margins without driving long-term loyalty

Solution: Digital Punch Card & Automated Promotions

1. Punch Card Loyalty Program:

   Customers earned a free lunch item after 7 visits

   
   

2. Push Notifications:

   Sent targeted lunch deals to customers who hadn’t visited in a week

   
   

3. Referral Rewards:

   Customers who referred a friend received a free coffee

Outcome: 35% Increase in Lunchtime Sales & Higher Retention

• 35% growth in lunchtime sales

• 41% increase in repeat customer visits within 3 months.

• Reduced dependency on discounts, as customers engaged with rewards instead